United in Pride: Visit Lauderdale Collaborates with Top LGBT+ Tourist Destination in Unique Marketing Campaign
Provincetown, MA to Promote Travel to Greater Fort Lauderdale During Town’s Largest LGBT+ Events
GREATER FORT LAUDERDALE, Fla. (March 18, 2024) – Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, will participate in a unique partnership to reach over a million LGBT+ visitors in Provincetown, Massachusetts.
Thanks to an innovative year-long, multi-pronged campaign, Greater Fort Lauderdale will be top of mind for Provincetown residents and visitors until October 2024. Provincetown attracts over one million annual visitors from the northeast and across the globe. It is one of the largest LGBT+ communities in the country. As part of the partnership, which started in December 2023, the Provincetown Business Guild (PBG) has welcomed Visit Lauderdale to brand, co-host, and sponsor some of its key LGBT+ events, including Pride, Bear Week and Carnival.
“I am beyond thrilled that our Visit Lauderdale team continues to think outside of the box to promote Greater Fort Lauderdale. Provincetown is a thriving place for the LGBT+ community and its allies. We are dedicated to being a destination where ALL people are welcomed, regardless of gender, gender expression, race, religion, or disability,” said Richard Gray, Senior Vice President of Inclusion & Accessibility at Visit Lauderdale.
This exclusive collaboration allows Visit Lauderdale to reach LGBT+ travelers who resonate with Visit Lauderdale’s “Everyone Under the Sun” campaign. Visit Lauderdale’s partnership with the PBG, a non-profit committed to the economic and cultural development of LGBT+ tourism for Provincetown, was created to amplify Greater Fort Lauderdale’s message of inclusion and diversity.
“Celebrating one of our nation’s most historic and diverse LGBTQ+ ‘sister cities’ is a natural fit for Provincetown,” said Trevor Pittinger, the Executive Director of the PBG. “Our events continue to grow, diversify, and attract visitors from across the United States and around the world. As the only dedicated queer resource promoting travel to Provincetown, our events, guides, online directories, and social media channels offer a truly unique environment to engage with LGBTQ+ consumers.”
The new integrated marketing campaign will include digital advertising, social media promotion, and in-person event activations, which will take place throughout key annual events:
- Provincetown’s 7th annual Pride (May 31, 2024, to June 2, 2024)
- Bear Week (July 13, 2024, to July 20, 2024)
- The 46th annual Provincetown Carnival (August 17, 2024, to August 24, 2024)
For more information on Provincetown’s upcoming annual events, visit Ptown.org. To learn about Visit Lauderdale’s inclusion and accessibility initiatives, visit VisitLauderdale.com.
About Greater Fort Lauderdale
With 24 miles of golden sand beaches and 300+ miles of navigable waterways, Greater Fort Lauderdale is known as the Venice of America and Yachting Capital of the World. The area boasts an average year-round temperature of 77˚F, has 3,000+ hours of annual sunshine, and is home to 31 unique municipalities, including eight distinct beach communities, each offering something for “everyone under the sun.” Residents hailing from 170 countries, speaking 147 languages call this diverse destination home. And there’s good reason, including the area’s unwavering commitment to accessibility and inclusion. Upon arrival at Fort Lauderdale-Hollywood International Airport (FLL), a five-minute drive will get you to the beach, Port Everglades, the newly expanded Greater Fort Lauderdale/Broward County Convention Center, and a bustling downtown. Experience 4,000+ eateries, a thriving arts and culture scene, craft breweries, stunning rooftop bars, fishing, diving, and the unmatched beauty of the Florida Everglades. From world-class shopping, to boating, yachts and superyachts all moored at the area’s many marinas, it’s no wonder Greater Fort Lauderdale is one of the most desirable places to stay, work and play. The destination has more than 38,000 unique lodging accommodations at a variety of hotels, luxury spa resorts, and beautifully appointed, boutique properties, all reflecting the area’s cosmopolitan vibe. Find inspiration for your next trip at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travelers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts. Find more information at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, X and YouTube.
About the PBG
Founded in 1978, the Provincetown Business Guild is a membership-based nonprofit focused on promoting Provincetown as The Travel Destination for the LGBTQ+ community. We aim to elevate and cultivate the queer identity of Provincetown, drive LGBTQ+ tourism, and support our local businesses by producing events, providing marketing & promotional opportunities, and striving to unite and represent the business community. The vision of PBG is a world where every LGBTQ+ person feels safe and welcome in Provincetown, experiencing its unique magic and charm as a destination that celebrates diversity and inclusivity. The nonprofit aims to bring all people to Provincetown to stay, eat, shop, and experience the specialness of the town as a safe harbor where visitors can be themselves. For more information on PBG, visit Ptown.org and follow @VisitPtown on Facebook and Instagram.
Media Contacts:
Attiyya Atkins
Senior Public Relations & Communications Manager, Visit Lauderdale
aatkins@broward.org
954-767-2442
Rachael Brister
RCB Communications for the Provincetown Business Guild
206-218-8912
