About the Provincetown Business Guild

The Provincetown Business Guild (the PBG), established in 1978, is a non-profit member supported organization that is committed to the economic and cultural development of LGBTQ+ tourism for Provincetown and to maintaining Provincetown as the #1 gay community in America.

Today, more than 67% of visitors to Provincetown identify as LGBTQ+ and we’re proud to be known as one of the gayest communities in the United States.

This didn’t just happen. The Provincetown Business Guild has been working to brand and market our community as the world’s premier LGBTQ+ travel destination for nearly 45 years. One of the ways that the PBG works to promote Provincetown is through the creation of world-class events like Pride in June, Carnival in August and Holly Folly & First Light in December that attract millions of visitors annually.

The founders of the PBG wanted to ensure that Provincetown established an everlasting bond with the LGBTQ+ population at large and that people knew there would always be a safe place at the tip of Cape Cod for them to express themselves. 

Today, the Provincetown Business Guild is grateful to our hundreds of member businesses – retails shops, galleries, lodging establishments, restaurants, attractions, night clubs – and individual homeowners that support the PBG’s mission. 

Your support of Provincetown and our businesses by making trips here and wisely spending your money in a community that values diversity and inclusion helps to ensure that this will always be a place where all are welcome for generations to come.