The day after Thanksgiving (Friday, November 28) is ‘Pink Friday’ in Provincetown. A local spin on ‘Black Friday,’ ‘Pink Friday’ highlights the wide range of LGBTQ+ owned and operated small businesses that pack Provincetown with one-of-a-kind gifts and unique art. Many shops and art galleries also offer online shopping. It’s also a great time to plan ahead and book your next trip to Provincetown with so many great ‘Pink Friday’ specials at many hotels and inns. ‘Pink Friday’ is an excellent opportunity to shop local and start checking off your holiday gift list!
Retail Shops & Pink Friday Deals
Adam’s Nest
The shop may be closed, but you can still grab your queer merch from their online store. Enjoy 25% off select accessories and apparel from 11/26 – 12/5; the discount will be taken automatically.
Anchor2Anchor
Open for in-person shopping from 10am–6pm daily (closed Tuesdays), with online shopping available 24/7. Open on Pink Friday with select styles offered at buy-one-get-one-free.
Arcadia
Open for in-person & online shopping. All orders ship for FREE anywhere in the US. They will once again (by popular demand!) be serving free home-baked cookies every weekend from Thanksgiving until Christmas!
Black Dog
Open 8am-6pm on Pink Friday. Open Daily for in-person shopping from 10am-6pm with in-store sales all weekend long! Don’t forget to grab your Holly Folly t-shirt.
Board Stiff
Open for online shopping 24/7 and in-person shopping from 10am-6pm daily.
Botanica
Open for Pink Friday Weekend from 11am–5pm, with online shopping available 24/7. Their annual sale kicks off with 20% off most items.
Canteen Holiday Market
Open Pink Friday Weekend from 11am-5pm with the Backyard Bar & Food Hut open until 7pm.
Coconuts
Open for online shopping 24/7 and in-person shopping over Pink Friday Weekend from 10am-6pm.
Conwell Home Center
Open Monday-Friday: 7:30am-5pm, Saturdays: 8am-5pm, and Sundays: 9am-5pm.
Trees, wreaths, lights, gifts, holiday supplies, decorations, & offering 2-for-1 knife sharpening during Pink Friday Weekend!
Fudge Factory
Open for in-person shopping, Pink Friday Weekend, and offering 30% off all online purchases (discount added at checkout). A minimum order of $30 (after discounts) is required to receive the sale discount. Discount does not apply to tees, gift cards, or shipping fees. Promotion may not be combined with any other promotion and is limited to one (1) redemption per customer shipping address.
House of La Rue
Open for online shopping on Pink Friday and open for in-person shopping every Saturday until New Year’s Eve. Store-wide sale of 20-50% off clothing and shoes!
Paws & Whiskers
Open 10am-8pm on Pink Friday, 10am-9pm on Saturday, November 29, and 10am-6pm on Sunday, November 30.
Perry’s Fine Wine & Spirits
Open 12-6pm on Pink Friday Weekend (closed Monday & Tuesday). Free local delivery available in Provincetown, as well as Truro and Wellfleet, and online shipping available within Massachusetts.
Plush Provincetown
Open 11am-3pm over Pink Friday Weekend and every Saturday in December from 10am-4pm and anytime by appointment.
Provincetown Bookshop
Open everyday from 11am-6pm with plenty of unique gifts and stocking stuffers for everyone on your list!
Ptown Blooms
Open Thursday-Monday 11am-5pm (closed Tuesday and Wednesday, advance orders only)
Truro Vineyards & South Hollow Spirits
The Outdoor Holiday Market at the vineyard will be open on Pink Friday & Saturday from 11am-5pm. The Vineyard & South Hollow Spirits will also be open on Sunday from 12pm-5pm. Browse their online store for a fabulous selection of gifts 24/7.
Open daily 11am-6pm through January 4th (closed on Thanksgiving and Christmas), with online shopping available 24/7. Their current End of Season Sale features 50% off all Spring and Summer merchandise, including $25 shorts, as well as a preview of their 2026 collection!
The White Hare Home and Holiday
Open for in-person shopping 9am-6pm on Pink Friday, 10am-6pm Saturday and 10am-5pm Sunday. Open daily through year end. Gift Certificates available.
Womencrafts
Open Pink Friday Weekend from 10am-5pm, featuring sales on Jo Hay’s’ “Persisters’” series, as well as a wide selection of books, locally-made gifts, jewelry, and crafts.
Yardarm Liquors
Open Monday-Saturday from 8am-10pm and Sunday from 10am-8pm all season long.
Galleries Open for ‘Pink Friday’ Strolling
Berta Walker Gallery
Open for in-person shopping Thursday to Sunday from 12pm-4pm and always by appointment.
Dozen Studio Gallery
Open for in-person shopping on Pink Friday from 11am-5pm, and 11am-4pm throughout the weekend, or call for an appointment. The gallery will be filled with lots of holiday-inspired art and gifts, including the sweetest heirloom-quality ornaments you’ve ever seen, alongside the most sparkly Christmas Drag Wig that’s sure to dazzle your eyes! Come by and enjoy TAX-FREE shopping both online and in-person between Nov 29 – Dec 1.
Frederick Studio Provincetown
Open for in-person shopping on Pink Friday and Saturday from 11am-6pm and Sunday from 12pm-5pm.
Provincetown Art Association & Museum
Open from 12pm-5pm on Pink Friday Weekend.
Rice Polak Gallery
Open Friday through Monday, by appointment, and 24/7 for online shopping.
Stewart Clifford Gallery
Open on Saturday & Sunday for in-person shopping from 11am-5pm and online 24/7.
Studio Lacombe
Open 10am-5pm on Pink Friday and open daily (closed Tuesday and Wednesday) with 15% off both in-person and online purchases on Pink Friday.
Hotel & Inns’ Online Specials
To celebrate Pink Friday, both properties are offering a 15% discount on all 2026 bookings of 3-10 nights and purchased only on November 28, 2025. Use promo code BuyPink to access the discount.
Admiral’s Landing is open year-round, and their 2026 summer rates are now available to book online — secure your stay today for their best prices.
The Brass Key Guesthouse and Shipwreck Lounge will be open for all three Holly Folly Weekends – December 5 & 6, December 12 & 13 and December 19 & 20, 2025 — and New Year’s Eve!
Enjoy 20% off any NEW 2+ night stay in 2026! Promotion available online only (when booked between November 28 and December 5, 2025), use promo code FRIDAY. Full pre-payment for stay required, blackout dates and limited availability may apply. Not available during peak season. After New Year’s Day, the Brass Key Guesthouse will reopen April 3, 2026.
While the Brasswood Inn is briefly closed betweenNovember 23 – December 3, 2025, you can still enjoy 10% off their gift certificates online this Pink Friday with code: GIFT10 and when they reopen for Holly Folly on December 4, be sure to stop by for a limited edition greeting card (while supplies last)! You can also visit the Brasswood during the first Holly Folly Inn Stroll of the season on Saturday, December 6, from 1-5pm.
Enjoy 20% off your 2026 stay using code PBG20 when booking directly on their website.
Enjoy 20% off your 2026 stay using code PBG20 when booking directly on their website.
Enjoy 30% off any NEW 2+ night stay in 2026! Promotion available online only (when booked between November 28 and December 5, 2025), use promo code FRIDAY. Full pre-payment for stay required, blackout dates and limited availability may apply. Not available during peak season. The Crowne Pointe Inn, Pointe Restaurant & Shui Spa will be open for all three Holly Folly Weekends – December 5 & 6, December 12 & 13 and December 19 & 20, 2025. Join us at The Pointe Restaurant & Wine Bar for three very Special Events: Thanksgiving Dinner on Thursday, November 27, Wine Tasting & Hors d’oeuvres on Saturday, December 13, and a Superb Wine Dinner on Saturday, December 20, 2025. Come rediscover the Pointe Restaurant!
The Ellery is looking forward to an unforgettable year ahead. For all two-night weekday stays booked by December 31, 2025, enjoy 50% off your second night. Start the new year with something wonderful to look forward to. Booking code: Ellery2026.
Open year-round, book a stay or grab a gift certificate to enjoy glass and marble showers and cozy fireplaces in one of their beautiful, newly renovated guest rooms.
The historic Gifford House is a 33-room inn and entertainment complex serving the community with year-round programming of all kinds, from theatre, dance, to live music, markets, classes, and more in its multiple lounges and club spaces. Visit them online to see what’s happening each week.
Enjoy 30% off any NEW stay in 2026! Promotion available online only (when booked between November 28 and December 5, 2025), use promo code FRIDAY. Blackout dates and limited availability may apply.
Stay 3 & Save! Enjoy 25% off the 3rd night from November 17, 2025 to May 17, 2026*
* Offer valid for consecutive nights (excluding Nov 24-29, Dec 5-6, Dec 26-Jan 3, 2026, and Feb 13-15, 2026)
Give your future self the gift of savings when staying at the Mercury. Book anytime in 2025 for your 2026 stay and enjoy 15% off your reservation with code EARLYELF.
Prideaway Stays Vacation Rentals
Enjoy 30% off any NEW stay in 2026! Promotion available online only (when booked between November 28 and December 5, 2025), use promo code FRIDAY. Full pre-payment for stay required, blackout dates and limited availability may apply.
Escape to Salt House Inn next season and save this Pink Friday — stay 2 nights and enjoy 20% off, or linger longer with 25% off stays of 3 nights or more. The inn reopens April 3 for the 2026 season.
The Somerset House Inn is open year-round. Take advantage of their Winter Special: stay for at least three nights and get the first night free any time November through February. Use promo code: WNTRSTAY when booking.
Enjoy 30% off any NEW stay in 2026! Promotion available online only (when booked between November 28 and December 5, 2025), use promo code FRIDAY. Full pre-payment for stay required, blackout dates and limited availability may apply.
Enjoy a 15% discount on your room rate for stays between now and May 20, 2026, for bookings of three consecutive nights or more. Enter promo code “3Night” when booking directly on their website.
