Explore 13 New & Growing Businesses in Provincetown this Season

The 2022 season has seen several new businesses open while established Ptown institutions are taking on new owners or growing.

The 2022 season has seen several new businesses open while established Ptown institutions are taking on new owners or growing. Check out some of the exciting new energy filling the streets of our quaint seaside village.

Puppy Play (237 Commercial Street)

Offering custom vegan leather accessories for both pups and their owners, founders Eric Bomyea and his partner Bill Martin have created the perfect new store for anyone interested in living life off the leash. Their storefront in Whaler’s Wharf is packed with lots of sample creations for inspiration and spools of color occupies the space formerly home to Pillow Top – or check them out on Instagram at @puppyplayptown.


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Somerset House (378 Commercial Street)

Courtney Paulsen-Martin became owner and manager of Somerset House Inn as of February of 2022. It had been Courtney’s life-long dream to own an inn in a small coastal town. Once she started frequenting Provincetown, and after purchasing a home here in 2017, she knew she’d found what she was looking for. Creating inclusive and welcoming environments for people from all around the world and connecting them to the experiences they seek and resources they need has always been Courtney’s true passion. It is Courtney’s hope that you will come and stay with her and the fantastic team at Somerset House Inn where you’ll feel like you are staying with family. Learn more at somersethouseinn.com.

E. Lesh Gallery (237 Commercial Street)

Eric Lesh is a portrait and figurative artist, and LGBTQ rights lawyer in New York with a fine art gallery in Provincetown, MA. His artwork depicts queer subjects, capturing form and expression in as few lines as possible. Lesh collaborates with life-models in Provincetown and across the world. The line connecting Lesh’s legal and artistic work is a passion for justice and a desire to celebrate queer bodies and lives. Check out Eric’s work on Instagram at @edldraws.


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Plush (364 Commercial Street)

Plush creator, Daniel Hammond, is a cashmere and knitwear expert. For over 25 years he has designed clothing for some of the world’s most notable designers and brands. His work has been featured by Emanuel Ungaro, Norma Kamali, Nautica, Oscar de la Renta, Perry Ellis, Barneys, Lord & Taylor among many others. His store along Commercial Street features knitwear with a heart – offering specialty knits and super-soft cashmere for both men and women. Learn more at plushptown.com

Perfect Picnic (258 Commercial Street)

Owners Mark Mitchell and his husband Peter Johansson bring their lifelong passion for food and travel home to Provincetown with the opening of Perfect Picnic along Commercial Street. Before offering incredible platters and delicious portable meals, Mark spent most of his career as an international elite figure skating coach. Now, visitors and locals alike can stop in to partake of a really exciting array of sandwiches, salads, snacks and even adult libations that make it easy to head to the beach well prepared for any hunger that might strike you. Learn more about their services online at perfectpicnicptown.com.

Crew’s Quarters Boading House (198 Commercial Street)

Recently purchased by Stuart Jackson, and beautifully redesigned to feel like a stylish men’s boarding house inspired by the 1920’s & 1930’s, this property brims with style, sophistication and sex appeal. Featuring beautiful art and accents throughout, a house cocktail bar for guests only, shared bathrooms with the perfect blend of privacy and playfulness, and so much more, this property has come a long way since its days as The Ranch. But don’t worry – if you loved the cowboy aesthetic, you can still stay in one special room dedicated to the property’s original look & feel from long ago. Visit crewsquartersptown.com for more information.

Greg Salvatori Gallery (366 Commercial Street)

While he’s not new to Provincetown, Greg recently expanded and relocated from Whalers Wharf to a new picturesque location along Commercial Street. We encourage you to check out Greg’s original works and also those by additional LGBTQ+ artists that are featured in his stunning space. Visit gregsalvatori.com for more information.

Crown & Anchor (247 Commercial Street)

Jonathan Hawkins and his husband, Paolo Martini, purchased the Crown & Anchor in late 2021 from Bill Dougal and Rick Murray who had run the Provincetown institution for 20 years. With a background in luxury hospitality, entertainment and production, Hawkins and Martini are dedicated to ‘honor the tradition, support the community, celebrate queer arts, and elevate the LGBTQ+ tourist experience. Featuring a hotel, art gallery, multiple bars, a pool, and so much more, the wide range of events, parties and shows offered at the Crown & Anchor will keep you coming back for more. Visit them online at onlyatthecrown.com.


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HIVE (146 Commercial Street)

Their collection of Home Decor, Gifts and Essentials has been carefully curated to create a unique shopping experience. Whether you’re looking for unique pieces to set the perfect table for an alfresco dinner or something personal to remember your time in Provincetown, they have some great things to offer. Need a last minute hostess gift? They have got some great ideas that are sure to impress! Visit hiveptown.com to learn more.


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The Yoga Joint (120 Commercial Street)

Owners Tim Schirmang and Chase Hiffernan created the Yoga Joint with one simple intention: to offer a schedule of playful and soulful classes for locals and guests of Provincetown to move, breathe and simply be. Learn more about their offerings and register for classes online at yogajointptown.com.

Paws & Whiskers Pet Supply & Bakery (306 Commercial Street)

Jim Landry and his husband John McDonnell recently purchased this well- known dog pet supply shop along commercial street near Lopes Square in the heart of town. Complete with all the things your furry four legged friends desire; toys, leashes, snacks – they even include a special pet bakery section! A stop at Paws & Whiskers is a great way to ensure that your pets also get spoiled just a little bit during their Provincetown vacation! You can connect with them on Facebook.

Sole Luna Massage & Meditation (140 Commercial Street)

Owner Olivia Bazzano spent many years as part of the team at one of Cape Cod’s finest luxury resorts before coming to Provincetown to open Sole Luna in the West End. Trained in a variety of modalities, including Thai massage, entrainment and the use of Himalayan quartz crystal singing bowls, she invites you to experience her services. Learn more by visiting solelunaptown.com.

The Beach Run

Offering all purpose delivery from any store or restaurant that offers pick-up. Order ahead or get delivery in less than an hour. Servicing Provincetown, North Truro, Herring Cover and Race Point Beach. Call 484.552.3518 or visit their website at beach-run.com for your delivery needs.


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